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Digital Content Writer

Digital Content Writer APPLY NOW

Lahore
Full time

As a digital content writer you'll play a pivotal role in shaping the brand's online presence and engaging our audience with captivating written content. You'll narrate stories that resonate with our brand identity while driving engagement and conversion across various digital channels.

The content writer will get exposure to digital marketing and e-commerce operations.

How you will contribute:

  • Establish stories and define narratives for local and global markets: write, build and adapt international storytelling
  • Plan, write and publish regular blogs in line with the content strategy and brand events
  • Develop messaging for brand marketing initiatives and special projects (pop-ups, invites, mailers, partnerships, store events, in-store signage, scripts, etc.)
  • Author storytelling for each campaign, driving creation of end-to-end copy across all channels (digital, social, site, email, retail, PR, etc.) 
  • Provide thought leadership and lead brainstorming/working sessions around planning
  • Write and adapt copy for international sites, emails, digital marketing, print, social; support customized product descriptions for international regions; drive subject line testing
  • Ensure that all messaging is relevant to taking cultural nuances into account
  • Support social projects and initiatives across channels (eg. fashion show, special product launches, etc.)
  • Relentlessly review all copy and creative, checking for context, spelling, syntax and tone. Ensure marketing copy does not sound like "marketing speak"; review all site refreshes in staging
  • Manage feedback from creative reviews, update and pivot based on business needs­­­
  • Experience writing, editing and honing brand voice, with a deep knowledge of luxury fashion, style and culture

Ideal Candidate:

  • Bachelor's degree in English, Journalism, Communications, or related field.
  • 1-2 years of experience in digital content writing, preferably within the luxury fashion industry.
  • Good writing and editing skills with a keen eye for detail and grammar.
  • Proficiency in SEO best practices and keyword research tools.
  • Strong research skills and the ability to translate complex ideas into engaging content.
  • Creative thinking and the ability to generate original, compelling ideas for content.
  • Good time management and organisational skills, with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
  • Collaborative mindset and the ability to work effectively within cross-functional teams.


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