(Internal Understanding: Digital Engagement)

Location: Lahore (On-site)

Experience: 1–2 years (luxury, agency & brand experience)

You will primarily focus on daily content creation, community engagement, and managing our social media presence across all platforms. In addition to publishing native content, you will work closely with the design and ecommerce teams to align visuals and messaging with seasonal campaigns. You will play a key role in growing our online audience, building a loyal community, and elevating Zuria Dor’s presence in the digital luxury space. This position will report to the Creative Marketing Lead and contribute to the brand’s storytelling goals.

Key Responsibilities are following but not strictly limited to:

• Manage daily content creation and publishing across Instagram, TikTok, LinkedIn, Pinterest.
• Create platform-native content (reels, stories, video edits, captions) aligned with brand voice.
• Monitor social trends, adapt content to drive audience engagement and growth.
• Manage community interactions and influencer collaborations if needed.
• Analyze engagement metrics to optimize content strategy.
• Coordinate with creative, marketing, and ecommerce teams.
• Work closely under the guidance of the Creative Marketing Lead to align platform content with overall brand narratives and seasonal campaigns.

Ideal Candidate:

• 1–2 years experience managing luxury fashion or lifestyle social media.
• Expertise in content creation, short-form video, and visual curation.
• Passion for fashion, digital culture, and luxury consumer behavior in Pakistan.
• Organized, proactive, collaborative mindset.
• Fluency in English; Urdu proficiency is a plus.